Every scientist knows the problem: you’re presenting at a conference or giving a research talk to a mildly interested audience, and you’re just one speaker among dozens—maybe hundreds. How do you stand out? How do you make sure people remember your presentation once the slides blur together? This is where the book Made to Stick by Chip and Dan Heath becomes surprisingly valuable. While it isn’t written specifically for academics, it offers powerful communication principles that are highly relevant for…
Tag: talk
Six takeaways from the book „Made to Stick“ for scientists
Every Scientist knows the problem. You are presenting at a scientific conference or giving a talk at a lecture series to a mildly interested audience. You don’t know how to stand out and be remembered from the gazillion of presenters your audience heard before and will hear afterwards. Thankfully Chip and Dan Heath have written a super helpful book about how to make things stick in peoples’ heads. So make yourself and your talk stay in your listeners’ memories with…